Google Business Profile Playbook
NAP Inconsistency Is Killing Your Map Pack Rankings
One wrong phone number on Yelp, one extra 'LLC' on HomeAdvisor — and Google quietly stops trusting your listing. Those emergency calls go to whoever ranked above you.
What NAP Is and Why Google Uses It as a Trust Signal
NAP stands for Name, Address, and Phone number — the three data points that define your business to Google and every directory on the internet.
Google doesn't just take your word for it when you fill out your Google Business Profile. It cross-references your GBP data against dozens of third-party sources — Yelp, Bing Places, Facebook, BBB, Angi, and others — to verify that your business is real, stable, and operating at the address you claim. When those sources match, Google's confidence in your listing increases and your map pack position follows. When they conflict, Google can't determine which data is accurate and moves on to someone whose listings are cleaner.
Picture a homeowner searching
Your Citations Are Probably Wrong Right Now
If you've changed your phone number, moved, or rebranded in the past three years, you have NAP errors costing you map pack positions. We audit and fix citations as part of every Google Business Profile setup — done for you, live in 48 hours.