Google Business Profile Playbook
NAP Inconsistency Is Killing Your Map Pack Rankings
One wrong phone number on Checkatrade, one extra 'Ltd' on Yell, and Google quietly stops trusting your listing. Those emergency calls go to whoever ranked above you.
What NAP Is and Why Google Uses It as a Trust Signal
NAP stands for Name, Address and Phone number: the three data points that define your business to Google and every directory online.
Google doesn't just take your word for it when you fill out your Google Business Profile. It cross-references your GBP data against third-party sources (Checkatrade, Yell, Bing Places, Facebook, TrustATrader, Rated People and others) to check that your business is real, stable and operating at the address you claim. When those sources match, Google's confidence in your listing increases and your map pack position follows. When they conflict, Google can't tell which data is accurate and moves on to someone whose listings are cleaner.
Picture a homeowner searching
Your Citations Are Probably Wrong Right Now
If you've changed your phone number, moved premises or rebranded in the past three years, you have NAP errors costing you map pack positions. We audit and fix citations as part of every Google Business Profile setup. We set it up and run it for you, live in 48 hours.