Service Request Form Builder
Every Question Trades Business Owners Ask About Service Request Forms, Answered
Your phone can't catch every lead. Here's exactly what a service request form covers, what it costs and what happens when it filters a job. Plain English, no hedging.
Straight Answers for Tradespeople Who Don't Have Time for Marketing Speak
These are the real questions every plumber, heating engineer and electrician asks before adding a service request form to their site. No upsell. No hedging. Just the answers you need to decide if this is right for your business.
Frequently asked
Will customers just ring instead of filling in the form?
Yes, some will, and that's exactly what you want. Your phone number stays on every page of your site. The form doesn't replace your line. It runs alongside it and picks up the leads your phone will never reach.
Think about the homeowner whose pipe burst at 10:45pm. She won't ring a stranger that late, but she will fill in a "Request Service" form and expect a call back in the morning. Or the bloke comparing quotes on his lunch break who can't step away to make a call. Without a form, that person either forgets to follow up and books whoever made it easiest, or fills in a competitor's form and never rings you at all.
Your phone stays your main channel. The form is cover for the jobs that were already slipping through the cracks every evening and weekend.
What if the form filters out a job I actually want?
No lead gets rejected automatically. If a request comes in outside your standard routing, such as a job type you don't usually take on or a postcode on the edge of your area, the form moves it to a manual review queue instead of discarding it. You or your office see the lead, make the call, and nothing disappears. If a routing rule is sending jobs the wrong way, contact us and the rule is corrected within 24 hours.
The form is a sorter, not a gatekeeper. It pushes the qualified emergency jobs, like the £300 boiler breakdown or the £800 consumer unit upgrade, to the top of your office's queue so they're not wading through time-wasters while a real job waits on hold. Every lead that comes through gets handled. You stay in control of every routing decision. No job you want is left behind.
How long does it take to go live?
48 hours. Give us your service list, your coverage area and the job types you want more of, and the form is live within two working days. We build the question logic, connect the form to your existing booking workflow, and test every routing path before switching it on. You set up nothing. On day three, qualified leads start landing in your office's queue. For the full step-by-step breakdown of what happens in those 48 hours, see the setup and onboarding page.
Do I need to learn any software or log into a dashboard?
No. None at all. Qualified leads land in whatever workflow your office already uses: a calendar invite, a text notification, a shared inbox. We monitor the form's performance, adjust routing rules when your service area or job types change, and handle any technical issues. You never log into a platform, never touch a settings page, never sit through a training call. That's the core of how we work: you run your trade, we set it up and run the intake system for you. The only thing that changes for you is booked appointments turning up and your office spending less time sorting dead-end requests.
What happens to the leads the form filters out?
They don't disappear. Leads that don't meet your qualification threshold (wrong service type, too far outside your area, or clearly shopping for a price they'll never accept) get an automated reply with a rough price range for the work they described, plus an option to book a quote visit at a later date if they want to go ahead.
Some of those "unqualified" leads turn into work later at full price, especially when no competitor bothered to follow up at all. Your office touches none of this. It runs automatically. No lead is discarded. They're handled without eating into your office's time, which keeps your pipeline clean and your team focused on the jobs that pay today.
How does the form know what questions to ask for my trade?
We configure it using ready-made question sets for plumbing, heating and electrical work. They cover what your office actually needs to triage a job: type of problem, age of the boiler or system, whether it's an emergency, property type and your coverage area. When you sign up, we match the right question set to your service list and adjust it based on the jobs you want more of and the work you want to filter out.
You don't fill in a blank form or work out a form builder. The trade-specific logic is built in from day one. If your services change, say you drop drain clearance or add hot water cylinder installs, we update the question logic within 24 hours of your request.
What does it cost?
The service request form is included in the AI Receptionist package. Monthly plans start from £497 a month, depending on the size of the business, and we confirm the exact price after a free call. That covers the form, 24/7 AI phone answering, missed-call text back and ongoing management: the complete intake system, set up and run for you. No per-lead fee, no usage cap, no hidden tiers.
Other services are quoted after a free call.
Stop Losing Jobs to Voicemail Tonight
The form goes live in 48 hours. We set it up and run it for you.