One Pipeline. Every Platform. Responses in Under 60 Seconds.

Each platform delivers leads differently. Angi and HomeAdvisor send you an email notification — and simultaneously send that same lead to three to five competing contractors. Yelp fires a push notification to your app. Thumbtack drops a message in its internal messenger. Facebook Lead Ads send a notification you might catch if you happen to be near your phone and not mid-job.

The problem isn't that leads are arriving. It's that they're arriving in five different places at once, each requiring a separate login, and the homeowner who just submitted that request is already waiting to see who calls first.

That window is short. When the same lead goes to multiple contractors simultaneously, first contact wins most of the time. The logic isn't complicated — the homeowner is already on their phone, already in purchase mode, already ready to book. The first contractor who reaches them gets the conversation. Everyone else gets voicemail.

If you're on a roof, under a crawlspace, or driving between jobs when those notifications hit, you are not first. You're not second. By the time you clear a voicemail and open your email, someone else already has the appointment on their calendar.

Manual retrieval across five inboxes is where your response time dies. Every added step — open email, click through to Angi, read the lead, find the number, dial — tacks on another 10 to 20 minutes. Multiply that by a dozen leads a week and you're bleeding thousands in jobs that walked to whoever built a faster system. That's exactly what this integration replaces.

The moment a lead is created on any of the five platforms, it's ingested into your single pipeline automatically. Not forwarded to an email for you to enter manually. Not queued for a batch import. Pulled in real time, the second it's created, with a source tag that tells you exactly where it came from.

In practice: you open your pipeline and see leads tagged "Angi," "Thumbtack," "Yelp," and "Facebook," sorted by arrival time. You know the 9:47 AM lead came from HomeAdvisor and the 10:03 AM lead came from Thumbtack — without logging into either platform. Ever.

Source tagging matters beyond organization. It tells you which platforms produce jobs worth the lead cost, which ones generate window-shoppers, and where your ad budget is actually working. That attribution data is invisible when leads are sitting in five separate inboxes you check at random.

Pipeline stage sets automatically based on lead status. A new uncontacted lead goes to the top of the queue. A lead that's received a response advances to the next stage. A booked lead drops out of the active queue. Your dispatcher — or just you — sees the full picture in one view, no app-switching required.

For what the full lead integration service includes, this unified intake is the foundation. You can't dedup, score, or auto-respond leads that are scattered across platforms you're not watching in real time.

Here's a scenario that costs contractors money every week. A homeowner needs a new water heater. She goes to Angi, fills out the form. Then she goes to HomeAdvisor and fills out the same form. Same name, same address, same phone number, same job description. On your end, without deduplication, that's two separate leads — two records in your pipeline, two response sequences firing, potentially two of your people calling the same number within minutes of each other.

You've just paid for the same lead twice. You've doubled your follow-up workload on a single contact. And if the homeowner gets two calls from your business inside five minutes, you look disorganized before the conversation even starts.

Automatic deduplication catches this before any response goes out. Every incoming lead is checked against existing records by phone number and email address. If a match is found, the new lead merges into the existing contact record rather than creating a duplicate. The source tag updates to show both platforms — so you know she came in from Angi and HomeAdvisor — but your pipeline shows one person, one opportunity, one response thread.

For contractors running listings across multiple aggregators at once, this isn't optional. A homeowner shopping for an HVAC replacement may submit on Angi, Thumbtack, and Yelp inside a 20-minute session. Without dedup, three sequences fire at one contact. That looks desperate and tanks trust before you've said a word.

Dedup runs first. Scoring runs second. In that order, on every lead, automatically.

Not every lead deserves the same response priority. A homeowner who types "emergency pipe burst, water everywhere" on Angi at 2 AM is not the same as someone who types "thinking about maybe replacing a faucet at some point." Both get a response. They don't get the same response, and they don't get the same urgency treatment.

The scoring logic evaluates four factors:

Job type and ticket value. Emergency plumbing, water heater replacement, panel upgrade, HVAC failure — high-ticket jobs that need a tech dispatched fast. Drain cleaning, minor handyman work, faucet repair — lower ticket. The system maps job type to your service catalog and assigns a base score.

Urgency indicators. Keywords like "not working," "no heat," "leak," "flooding," "emergency," or "tonight" in the lead description push the score up. That's the signal the homeowner can't wait — and that whoever calls first gets the job.

Service area match. A lead from a zip code you cover scores higher than one from the edge of your territory. Leads from zip codes outside your service area get flagged for manual review rather than burning your response capacity on a job you can't take.

Platform source. Some aggregators produce higher-intent leads for specific trade types. Source weighting is configurable based on your actual booking history as data builds.

A high-score lead triggers immediate automated response and routes an owner or dispatcher alert. A low-score lead enters a standard nurture sequence. That prioritization matters — your response capacity isn't unlimited, and the system makes the call so you don't have to manually sort through leads to find the $3,000 panel job buried under five tire-kicker inquiries.

Speed-to-lead is the entire game on aggregator platforms. Angi sends your lead to multiple contractors at once. The homeowner who requested quotes at 10:14 AM is about to get called by whoever has the fastest follow-up system. If that's not you, you don't get a second chance — she's already booked with the contractor who reached her at 10:15.

Here's the response sequence, timed in seconds:

Under 10 seconds: An SMS goes to the homeowner's mobile number. Not an email. Not a voicemail. A text message, because that's what gets read immediately. The message identifies your company by name, references the specific job they requested — pulled directly from the lead form — and asks one qualifying question about availability or a job-specific detail that helps with dispatch.

Under 30 seconds: If the lead scores high enough and the job type maps clearly to your calendar, the SMS includes a direct booking link. The homeowner can pick a time slot and confirm the appointment without a phone call from anyone.

Under 60 seconds: The pipeline record updates with the response timestamp. Your dispatcher or owner gets an alert showing the lead has been contacted. If the homeowner replies, that reply routes directly into a two-way SMS thread — no inbox hunting required.

Meanwhile, your competitor is still reading his Angi notification email.

The response uses your business phone number — a real local number, not a 5-digit shortcode that reads like spam. That matters for reply rates. The message template is written for your trade and your market, not a generic acknowledgment that sounds like an autoresponder. When the message reads like a real person from your company, homeowners reply.

To see what going live in 48 hours actually looks like, the setup walkthrough covers how response templates are configured during onboarding — you don't write them yourself.

If the homeowner replies to the initial SMS, the AI handles the qualifying conversation. What's the job? When do you need it done? What's the service address? Do you own or rent? These are the questions your office would ask — the system asks them over text, automatically, at whatever hour the homeowner replies.

If the lead qualifies — service area confirmed, job type covered, timeline real — the system offers booking. The homeowner picks a time slot from your available calendar, confirms, and a calendar entry appears on your end. Your dispatcher gets an alert. That's the full owner experience.

You never logged into Angi. You never saw the lead form. You never typed a response or chased a callback. You answer a call from a homeowner who already knows what job they need, already confirmed they can meet your tech on Tuesday at 2 PM, and is already expecting you.

If the lead doesn't qualify — wrong service area, job type you don't handle, homeowner who was price-shopping with no real intent — the lead gets tagged accordingly and exits the active pipeline. No further follow-up effort is spent on it. Your response capacity stays focused on leads that can actually book.

The owner's operational reality is simple: booked appointments appear on your calendar. Everything between "lead submitted on Thumbtack" and "appointment confirmed" ran automatically, without you touching it.

When we say done-for-you, here's the specific list of what the agency configures and operates on your behalf — not things you set up once and manage yourself:

Get your pipeline live in 48 hours — the only thing required of you at setup is a 30-minute call where we map your services, service area, and calendar.