Avatar Authority FAQ: Every Question, Answered Straight

Yes. The avatar is built from your likeness and trained on your voice. We run a single one-hour video session with you, capture your face from several angles and record your voice reading prepared scripts. The system renders a digital version of you that speaks your words, at your pace, on camera.

Straight talk on quality: it will not pass for live broadcast footage under a microscope. In a close-up held for 30 seconds, a careful viewer might spot that it is not standard video. But in a 45–60 second Reel shot in vertical format, the kind your customers scroll past at 7pm, it does exactly what it is meant to. The educational content lands, your face and voice deliver it, and the viewer watches the whole thing. This tool was built for short-form educational video for the trades, published at a pace no tradesperson could keep up in front of a real camera. That is the context it was designed for.

Nothing gets published without your sign-off. Full stop.

Every video goes through a review-and-approve process before it goes near a single platform. You get a link, you watch on your mobile, and you either approve it or send back notes. Revision rounds are included: if the script is off, the tone is wrong or a fact is incorrect, you flag it and we fix it. The video does not go live until you say so.

This removes the biggest worry tradespeople raise: 'what if they post something I hate?' That cannot happen. The process physically prevents it. You are the last door the video walks through before it hits Reels, Shorts or TikTok. If you want a compliance review before approving, relevant for trades businesses working in regulated areas, that option is available. You own the approval gate. We own the production work.

Most won't, and here's why: they are watching a 60-second video about why their boiler is making a banging noise, not auditing how you made it. The content is what holds their attention. If it answers their question, they watch. If it doesn't, they scroll. The avatar is the delivery method, not the subject.

Being open is the right approach. If a customer ever asks directly, 'is that AI?', the honest answer is yes, and that answer costs you nothing. Plenty of trades businesses use video editors, autocues, scriptwriters and footage they didn't film themselves. The avatar is a production tool in the same category. What matters to your customer is whether the advice is sound and whether you turn up when the job needs doing.

One place to be careful: regulated sectors can have specific disclosure rules for AI-generated content. If you work in a trade or area with relevant requirements, flag it during onboarding and we will factor it in. For most home trades, such as plumbing, heating, electrical and locksmithing, no blanket disclosure rule applies to short-form educational social video. Check with your own legal adviser if your situation warrants it.

The avatar build is completed within 14 days of your setup session. First videos arrive in your review queue within 21 days of signing. The first batch is published within 30 days of your kick-off call.

One hour from you at the start, the setup session, and then videos arrive for your approval. No back-and-forth during the build, no half-finished drafts to review, no extra calls to attend. You turn up once, you review videos as they land, and the calendar fills with content.

No. Coming up with topics is part of what you're paying for. During onboarding, we run an intake that draws on your expertise: the questions you get asked on jobs every week, the problems customers ring about most, the seasonal work that drives your income. That intake feeds the content engine.

We add in seasonal demand, local market research and the questions homeowners actually search for. Each month you receive a topic list to review: add topics, remove topics or approve it as it is. There is no blank page in front of you. No 'write 30 ideas for Reels by Friday.' That work stays on our side. Your job is to review and approve, which takes about 10 minutes a month, not 10 hours. The aim is that you barely notice the production work happening, and then videos turn up ready for your sign-off.

All produced videos belong to you. The avatar build deliverables, your digital likeness and your voice model, belong to you. When you stop the monthly subscription, you keep every video produced and delivered up to that point.

The monthly fee covers ongoing production: scripting, rendering, approvals and publishing. When you cancel, production stops. The library of videos you have already approved stays yours to post, reshare or archive as you see fit. Nothing is held back pending further payment.

Legal and operations: confirm exact ownership terms and portability of avatar deliverables before this page is published.

There is a one-off setup fee to build your avatar. After that, the monthly production fee runs month to month: no annual tie-in, no 12-month minimum. Cancel with standard notice. Avatar Authority is quoted after a free call.

We don't tie you in because we don't want to. If the videos are not working for your business after a few months, that is a conversation worth having, not a contract clause that traps you. The aim is that you stay because the results justify it, not because exit fees make leaving expensive.

Legal and operations: confirm exact cancellation notice period and any applicable terms before this page is published.

Yes. Your two touchpoints in this whole process are one hour for the setup session and a video review link that opens on your mobile. No dashboards, no logins, no platforms to learn. You watch videos, tap approve or leave a note, and we handle everything else: scripting, rendering, captions, posting to platforms and performance reports.

If you can text a customer back, you can run this. The process was built that way on purpose. The tradespeople who need this most are spending their evenings on admin, not shopping for another software subscription to manage.

See the step-by-step walkthrough of the Avatar Authority setup process if you want the full picture before committing. If your questions are answered and you're ready, book your avatar setup call and we'll get your session in the diary.