From One Setup Session to 30 Published Videos a Month

The avatar build is a single one-hour video call, booked for a time when you have decent light and a quiet room. We send you a two-page prep guide beforehand so you know exactly what to expect. During the session, we capture your face from several angles, record a range of natural expressions and pick up the way you speak. That raw material is what the system uses to produce every video from then on.

After that session, you never film again. Not in month two. Not in month twelve. The digital asset is built once and runs for as long as you're signed up.

What you are responsible for: Turning up for one hour. Following the prep guide on lighting and background. That's it.

What we are responsible for: Recording, processing and building the avatar. Confirming when the asset is ready for production, usually within a week of the session.

This single hour removes the biggest objection most tradespeople have to video: time. You don't need a videographer, a ring light or a script memorised before breakfast. One session. Done. Every video after that gets made without you on camera.

You don't write a single word. Before the build session, we send a short intake form: your main services, the towns you cover, and the ten questions your customers ask most often. That's your entire content contribution. We combine it with trade-specific research on what homeowners search for and worry about, and write 30 short-form scripts a month in your voice and your way of speaking.

Topics come straight from real customer questions: "How long does a new boiler installation take?" "Why does my boiler keep losing pressure?" "When should I replace my consumer unit instead of repairing it?" Every script runs 45 to 75 seconds: long enough to be useful, short enough to get watched instead of scrolled past.

Scripts come to you as a batch for review before any video is produced. You don't log into a platform to see them. They land in a shared doc you can read on your mobile.

What you are responsible for: Completing the one-off intake form. Reading the monthly script batch.

What we are responsible for: Every word of the scripts. Topic research, matching your voice, trade accuracy and delivery on schedule.

Nothing gets produced until you say so in writing. Every month, all 30 scripts land in a shared document. You read them, comment on anything that sounds off, and we fix it. One round of revisions is included. If a script doesn't sound like you, we rewrite it. If a topic isn't right for your area or your customers, we swap it for one that is.

For trades businesses with registration or compliance requirements, such as Gas Safe, NICEIC or NAPIT registered firms, there's an optional compliance hold: flag a script and it pauses until it clears whatever internal or legal review you need. Nothing publishes without your clear go-ahead.

Once scripts are approved, videos are produced and sent to you for a second review round. You watch each clip, confirm it looks and sounds right, and approve. Only then do they move to the publishing queue.

What you are responsible for: Reading scripts and watching finished clips. Giving feedback on anything that's off. Approving batches before publishing.

What we are responsible for: Rewriting anything flagged. Holding scripts for compliance review if requested. Producing and delivering the finished video batch on schedule.

This approval step is non-negotiable. You control what goes online under your name and your business.

Once you approve the batch, we handle all of the publishing: captions, hashtags, thumbnail frames, formatting for each platform, and scheduling. That works out at roughly 7 to 8 videos a week across Instagram Reels, TikTok and YouTube Shorts.

We don't drop all 30 at once. They're spaced out so each platform keeps showing your content to new viewers throughout the month, rather than spiking for two days and going quiet.

Captions are written for each platform: tighter on TikTok, longer where description fields help people find you. Hashtags are researched for your trade and your town, not recycled generic ones.

What you are responsible for: Nothing. You get a notification when videos go live.

What we are responsible for: Platform access, scheduling, formatting, captions, hashtags and publishing confirmations.

At the end of every month, you get a single one-page report. Not a spreadsheet. Not a dashboard you have to log into. One page.

It covers total views across all platforms, follower growth, engagement rate, the top-performing video by views and by comments, and the number that actually matters: enquiries that came from your videos. If someone rings your business and mentions a video they saw, that gets logged and reported.

We don't track vanity metrics for their own sake. Every figure in that report links either to reach (new people who found your business) or to potential work (people who called or booked because of what they watched). If a particular type of video keeps getting more engagement, the next month's scripts shift towards more of it. The report also feeds into month-two topic planning: what's working shapes what we write next.

Here's the exact timeline, week by week.

Week 1: Avatar build session, one hour in your diary. We process it and confirm the asset is ready.

Week 2: First 30 scripts sent to you for review. Allow 20 to 30 minutes to read through and leave comments.

Week 3: Videos produced from approved scripts. The second review round takes another 20 to 30 minutes. The first batch goes live by the end of the week.

Week 4: Check-in call with your account manager to review early performance, confirm the month-two topic list and flag anything to adjust.

Total time from you in the first 30 days: roughly 2 hours, including the avatar build. After month one, your monthly input drops to one review session per batch, 30 to 45 minutes.

If you want to know what Avatar Authority costs and what's included each month, that's the next logical stop. If this walkthrough left you with questions, the answers to the most common questions before you sign up cover the objections we hear most. And if you're ready to go, book your setup session. We'll get the avatar build booked in and the first 30 scripts underway within days.