From One Setup Session to 30 Published Videos a Month

The avatar build is a single one-hour video call — scheduled when you have decent light and a quiet room. We send you a two-page prep guide beforehand so you know exactly what to expect. During the session, we capture your face from multiple angles, record a range of natural expressions, and pick up your speaking cadence. That raw material is what the system uses to produce every video going forward.

After that session, you never film again. Not for month two. Not for month twelve. The digital asset is built once and runs for the life of your subscription.

What you are responsible for: Showing up for one hour. Following the prep guide on lighting and background. That's it.

What we are responsible for: Recording, processing, and building the avatar. Delivering confirmation when the asset is ready for production — typically within a week of the session.

This single hour is what removes the biggest objection most contractors have to video content: time. You don't need a videographer, a ring light setup, or a script memorized before breakfast. One session. Done. Every video after that gets made without you on camera.

You don't write a single word of content. Before the build session, we send a short intake form — your top services, the cities you cover, and the ten questions your customers ask most often. That's your entire content contribution. We take it, combine it with trade-specific research on what homeowners search for and worry about, and write 30 short-form scripts per month in your voice and your cadence.

Topics are pulled directly from real customer questions: "How long does a water heater replacement take?" — "What does a bad capacitor sound like on a central AC unit?" — "When should I replace my electrical panel instead of repairing it?" Every script runs 45 to 75 seconds — long enough to be useful, short enough to get watched instead of scrolled past.

Scripts are delivered as a batch to you for review before any video is produced. You don't log into a platform to see them. They land in a shared doc you can read on your phone.

What you are responsible for: Completing the one-time intake form. Reading the monthly script batch.

What we are responsible for: Every word of the scripts. Topic research, voice matching, trade accuracy, and delivery on schedule.

Nothing gets produced until you say so in writing. Every month, all 30 scripts land in a shared document. You read them, leave comments on anything that sounds off, and we fix it. One round of revisions is included — if a script doesn't sound like you, we rewrite it. If a topic isn't right for your service area or your market, we swap it for something that is.

For contractors in regulated trades or those with specific compliance requirements, there's an optional compliance-review hold: flag a script and it pauses until it clears whatever internal or legal review you need. Nothing publishes without your explicit greenlight.

After scripts are approved, videos are produced and delivered as a second review round. You watch each clip, confirm it looks and sounds right, and approve. Only then do they move to the publish queue.

What you are responsible for: Reading scripts and watching finished clips. Leaving feedback on anything that's off. Approving batches before publishing.

What we are responsible for: Rewriting anything flagged. Holding scripts in queue for compliance review if requested. Producing and delivering the finished video batch on schedule.

This approval layer is non-negotiable. You control what goes on the internet under your name and your business.

Once you approve the batch, we handle the entire publish workflow — captions, hashtags, thumbnail frames, platform-specific formatting, and scheduling. That works out to roughly 7 to 8 videos per week spread across Instagram Reels, TikTok, and YouTube Shorts.

We don't drop all 30 at once. The cadence is spaced to keep each platform's algorithm feeding your content to new viewers consistently through the month rather than spiking for two days and going quiet.

Captions are written per platform — tighter on TikTok, longer where description fields help discovery. Hashtags are researched per trade and per city, not recycled generics.

What you are responsible for: Nothing. You receive a notification when videos go live.

What we are responsible for: Platform access, scheduling, formatting, captions, hashtags, and publish confirmations.

At the end of every month, you get a single one-page report. Not a spreadsheet. Not a dashboard you have to log into. One page.

It covers total views across all platforms, follower growth, engagement rate, the top-performing video by views and by comments, and — the number that actually matters — inbound inquiries attributed to video. If someone calls your shop and mentions a video they saw, that gets logged and reported.

We don't track vanity metrics for their own sake. Every data point on that report connects either to reach (new people who found your business) or to revenue potential (people who called or booked because of what they watched). If a particular video type consistently pulls more engagement, the next month's scripts shift toward more of it. The report is also the input into month-two topic planning — what's working drives what we write next.

Here's the exact timeline, week by week.

Week 1: Avatar build session — one hour on your calendar. We process and confirm the asset is ready.

Week 2: First 30 scripts delivered to you for review. Expect 20 to 30 minutes to read through and leave comments.

Week 3: Videos produced from approved scripts. Second review round takes another 20 to 30 minutes. First batch goes live by end of week.

Week 4: Check-in call with your account manager — early performance data reviewed, month-two topic list confirmed, anything to adjust gets flagged.

Total time from you in the first 30 days: roughly 2 hours, including the avatar build. After month one, your monthly input drops to one review session per batch — 30 to 45 minutes.

If you want to know what Avatar Authority costs and what's included each month, that's the next logical stop. If this process walkthrough left you with questions, the answers to the most common questions before you sign up cover the objections we hear most. And if you're ready to move, book your setup session — we'll get the avatar build scheduled and the first 30 scripts underway within days.