Avatar Authority Pricing: Setup and Monthly Service Explained

The setup fee is a one-off charge that builds your digital avatar and gets the entire production and publishing system ready to run. Here is exactly what it covers. No mystery, no vague 'onboarding' line items.

Avatar build session. A 60–90 minute recorded session where we capture your likeness, voice and on-camera mannerisms. This is the raw material for your digital avatar.

Avatar production. We render, train and calibrate the avatar so it looks and sounds like you. You review and approve the output before anything goes further.

Initial content strategy. We map the 12–15 questions your customers ask most, matched to your specific trade, so every video answers something a real customer is searching for.

First month's scripts drafted. All 30 scripts for month one are written in your voice and sitting in your inbox for approval before a single frame is rendered.

Platform account setup. Instagram Reels, TikTok, YouTube Shorts and Facebook, configured, connected and ready to publish.

Publishing workflow configuration. Your review-and-approve process is built before launch. Nothing goes live without your sign-off.

You pay the setup fee once. You never rebuild the avatar or redo the strategy unless you choose to.

Every month, you get 30 finished, published short-form videos. That is a steady flow of platform-ready content without a single shoot day on your calendar.

Here is the complete monthly deliverable set:

• 30 short-form vertical videos (60–90 seconds each), scripted from your real trade expertise
• Your review-and-approve step before any video goes live. Nothing posts without your sign-off
• Publishing to Instagram Reels, TikTok, YouTube Shorts and Facebook every month
• Monthly performance report: views, reach, follower growth and inbound enquiry volume attributed to video

You film nothing. You attend no shoot days. You answer an approval ping from your mobile and move on to the next job. The content keeps going out whether you're on a call-out or asleep at 11pm. That is the entire point.

Video content does not work like pay-per-click. When you stop running Google Ads, the leads stop the same day. Video compounds.

A video you publish in month two keeps getting views in month eight, month fourteen, two years from now. The asset loses value slowly, if at all, as long as the question it answers stays relevant. A heating video titled "How do I know if my boiler is on its way out?" pulls organic search traffic every autumn and winter, indefinitely.

The gut-check maths is simple. These are illustrative scenarios with stated assumptions, not promised outcomes: if your typical job is a new boiler at around £3,500 and one enquiry from your video content turns into that job in a given month, that's a meaningful return. If your typical job is a £150–£250 leak call-out, you need several of them. Your actual conversion rate will determine what this looks like for your business.

The structural difference from paid ads is the most important part. Thirty videos published in month one plus thirty in month two means sixty indexed assets working by month three. The tradesperson who ran ads and stopped has zero. Content compounds. Ads rent attention. That is the full logic, with no inflated projections attached.

The Avatar Authority monthly service covers production and publishing. It does not cover the following, and you should know this before you sign up.

Paid media spend. If you want to boost posts or run ads using the videos, that budget is yours to control separately. We do not manage ad spend.

Third-party platform fees. If TikTok, Meta or YouTube introduce creator fees or change their terms, that is between you and the platform.

Optional behind-the-scenes footage. If you want to add real on-camera clips of your team on site, that filming is not included. You shoot it yourself, or you hire a local crew for it.

Compliance review for regulated trades. If your trade body or registration scheme (such as Gas Safe, NICEIC or NAPIT) means you want content checked before it goes live, that is added per engagement, not standard.

Everything needed to produce and publish 30 avatar videos per month is included. Everything on this list is not. No surprises after you sign.

You have three realistic options for short-form video content as a tradesperson. Here is an honest look at all of them.

Option 1: Local video crew. A single-day shoot with editing typically yields 4–8 finished videos. Producing 30 videos a month that way means several shoot days every month, and you still turn up to every one. Your time is on site and on camera, every session.

Option 2: Freelance editor, you film yourself. Cheaper upfront. But you are the bottleneck. You film, send footage, wait for edits, approve and repost, all while running a business. Many tradespeople start this and give up within a few months because it competes directly with paying jobs.

Option 3: Avatar Authority. You film nothing after the setup session. Thirty videos go out monthly. The trade-off is real: a digital avatar is not identical to raw, on-camera footage, and for some audiences, authentic rough video outperforms polished avatar content. We are open about that. For tradespeople who know they will never consistently find time to film, Avatar Authority produces far more content without the shoot days.

Check the frequently asked questions about Avatar Authority for full details on content ownership, avatar rights and cancellation before you decide.

Before any money changes hands, book your setup call now. On that call, we confirm your trade, make sure Avatar Authority fits your business, and map out your first month's content topics.

If you go ahead: week one is the avatar build session. Week two, all 30 scripts for month one are in your inbox for approval. Week three, first videos are in production. Week four, you are live and publishing to every platform.

No dashboard to learn. No software to buy. We set it up and run it for you. Thirty videos reaching your customers' feeds every month, working while you are on a job.