Legal

Customer Terms

AI Client Builder Ltd · End-user licence for the ACB app, Charlie and the AI Receptionist · Version 1, November 2026

1. 1. Who we are and who these terms are for

   1. 1.1
      These terms are between AI Client Builder Ltd, a company registered in England and Wales (No. 17473555), registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ (“ACB”, “we”) and the business using our services (“you”).
   2. 1.2
      Our services are for businesses only. By accepting these terms you confirm you are acting for a business and not as a consumer.
   3. 1.3
      You accept these terms by ticking the box when your account is set up, or by using the services. No signature is needed.

2. 2. The services

   1. 2.1
      The services are the plans and add-ons you buy, as described on your order: for example Charlie Pro, the Reception add-on (AI receptionist and missed-call text-back), the done-for-you AI Receptionist, and lead top-ups.
   2. 2.2
      We grant you a non-exclusive, non-transferable licence to use the services for your own business during your subscription term. You may let your staff use them.
   3. 2.3
      We may improve and change the services over time. We will not make a change that materially reduces what you have paid for during your current term.

3. 3. Buying through a reseller

   1. 3.1
      If you buy through a reseller or distributor (a “Reseller”), the Reseller sets your price, invoices you and collects payment. Your agreement to pay is with the Reseller.
   2. 3.2
      Your subscription runs for the term on your order with the Reseller and does not renew automatically. You can renew through any authorised Reseller or directly with us.
   3. 3.3
      If the Reseller does not pay us for your subscription, we may suspend the services after giving you notice and a chance to resolve it.
   4. 3.4
      No Reseller can change these terms or make promises on our behalf.

4. 4. Buying directly from us

   1. 4.1
      Monthly plans are paid in advance and continue month to month until you cancel. You can cancel at any time and the plan ends at the end of the month you have paid for. Yearly plans run for 12 months.
   2. 4.2
      Where a free trial is offered, we remind you before it ends. If you do not cancel, the paid plan starts at the end of the trial.
   3. 4.3
      Prices exclude VAT, which is added where it applies.

5. 5. Using the services properly

   You must not:

   1. 5.1
      use the services for anything unlawful, misleading or harmful, or to send spam;
   2. 5.2
      copy, modify, reverse-engineer or resell the services, or remove our notices;
   3. 5.3
      share your login outside your business or try to get around usage limits or security;
   4. 5.4
      use the AI to impersonate a real person or to make calls or send messages that break the law.

6. 6. Phone calls, messages and the law

   1. 6.1
      You are responsible for the phone numbers you connect and for how you use the AI receptionist and text messages.
   2. 6.2
      Callers are told they are speaking to an AI assistant, and calls may be recorded and transcribed. You must make sure this is reflected in your own privacy notice.
   3. 6.3
      If you use the services to contact people (for example missed-call text-backs or follow-ups), you must have a lawful basis and follow the rules that apply to you. In the UK this includes PECR and screening against the TPS and CTPS. In the US this includes the TCPA: you must not use an AI voice to call a mobile number without the person's prior express written consent.

7. 7. Your data and privacy

   1. 7.1
      You own your data, including your callers' details, recordings and transcripts (“Customer Data”). We use it only to provide the services to you.
   2. 7.2
      For Customer Data that is personal data, you are the controller and we are your processor under UK GDPR. We will:

      1. process it only on your documented instructions (these terms and your use of the services);
      2. make sure our staff and contractors keep it confidential;
      3. keep it secure with appropriate technical and organisational measures;
      4. use only trusted sub-processors (for example our telephony, voice-AI and hosting providers) under written terms at least as protective as these, and give you the current list on request and notice before we add one;
      5. where data leaves the UK, use a lawful transfer mechanism such as the UK International Data Transfer Addendum;
      6. help you respond to people exercising their data rights, and tell you without undue delay, and within 48 hours, if we become aware of a personal data breach;
      7. delete or return Customer Data when the services end, unless the law requires us to keep it;
      8. give you the information you reasonably need to show compliance.
   3. 7.3
      AI Client Builder Ltd has registered with the Information Commissioner's Office (ICO). Our own privacy notice explains how we handle your account details.

8. 8. AI outputs

   1. 8.1
      The services use artificial intelligence. Answers, content, reports and advice from Charlie and the AI receptionist are generated automatically and may sometimes be wrong or incomplete.
   2. 8.2
      You should check anything important before relying on it. AI outputs are not legal, financial, tax or medical advice.

9. 9. Availability and support

   1. 9.1
      We aim to keep the services available at all times but cannot promise they will never be interrupted, for example during maintenance or a fault at one of our providers. We will fix faults as quickly as we reasonably can.
   2. 9.2
      Support is by email at info@aiclientbuilder.com.

10. 10. Ownership

    1. 10.1
       We own the services, the software and our brand. Nothing in these terms transfers them to you.
    2. 10.2
       You own the content we create specifically for your business (for example your posts and reports) once it has been paid for.
    3. 10.3
       If you send us suggestions, we may use them freely.

11. 11. Confidentiality

    Each of us will keep the other's confidential information private and use it only for these terms. This lasts for two years after the services end.

12. 12. Liability

    1. 12.1
       Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.
    2. 12.2
       Neither of us is liable for loss of profits, revenue, business, goodwill or data, or for any indirect or consequential loss.
    3. 12.3
       Apart from that, each party's total liability under these terms is limited to the fees paid for the services in the 12 months before the claim.

13. 13. Suspension and ending

    1. 13.1
       We may suspend the services immediately if you seriously break section 5 or 6, or if continuing would break the law. We will tell you why.
    2. 13.2
       Either of us may end these terms by written notice if the other seriously breaks them and does not fix it within 30 days of being asked.
    3. 13.3
       When the services end, you can ask for a copy of your Customer Data within 30 days. After that we delete it.

14. 14. Changes to these terms

    We may update these terms. We will give you at least 30 days' notice of any change that affects you materially, and the change will not apply to a term you have already paid for until it renews.

15. 15. General

    1. 15.1
       Neither of us is responsible for delays caused by events outside our reasonable control.
    2. 15.2
       You may not transfer these terms without our written consent. We may transfer them to a company that takes over our business.
    3. 15.3
       If any part of these terms is found invalid, the rest still applies.
    4. 15.4
       These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

AI Client Builder Ltd · Company No. 17473555 · Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ · info@aiclientbuilder.com · Version 1, November 2026